Last updated: 13/09/26

1. About this Privacy Policy

This Privacy Policy explains how By Summer Louise collects, uses, stores and protects your personal information when you use the By Summer Louise mobile app and related loyalty services.

The By Summer Louise app is designed to help customers manage their loyalty membership, collect rewards, view offers, make referrals, receive useful appointment and loyalty notifications, and access booking services.

By Summer Louise is responsible for the personal information processed through the app.

2. Who We Are

Business name: By Summer Louise
Business owner/legal name: Summer Dawson
Email: [email protected]
Telephone: +44 7380 166019
Business/correspondence address: 59 Church Lane, Darley Abbey, Derby, DE22 1EX

For data protection purposes, By Summer Louise is the data controller for the personal information described in this policy.

If you have questions about your information or this Privacy Policy, please contact us using the details above.

3. Information We Collect

The information collected depends on how you use the app.

Account information

When you create an account, we may collect:

• First name
• Last name
• Email address
• Mobile telephone number
• Account identifier
• Login/authentication information
• Date your account was created

Birthday information

You may choose to provide your date of birth or birthday information so that we can provide birthday-related rewards or offers.

Providing this information is optional.

Loyalty information

The app may store:

• Current loyalty points
• Lifetime loyalty points earned
• Points transaction history
• Rewards earned
• Rewards redeemed
• Reward eligibility
• Reward expiry dates, where applicable
• Bonus points and manual point adjustments

Digital loyalty card

Your account may include a digital loyalty card containing a unique customer identifier or QR code.

The QR code is intended to help an authorised By Summer Louise administrator quickly locate your customer account.

It should not contain sensitive personal information directly within the visible QR code.

Appointment and visit information

Where entered into the app, we may record:

• Date of visits
• Appointment information
• Treatment or service description
• Amount spent
• Loyalty points earned from a visit
• Previous visit dates
• Next appointment information, where available

The app may also link you to an external appointment booking service.

If you follow an external booking link, information you provide to that service may also be subject to that provider’s own privacy policy.

Referral information

If you use the Refer a Friend feature, we may process:

• Your unique referral code
• Whether your code has been used
• The account associated with a qualifying referral
• Date of referral
• Whether a referral reward has been earned
• Referral reward history

We use this information to administer the By Summer Louise referral programme and prevent duplicate or fraudulent rewards.

Customer relationship information

The business administrator may record limited customer notes where reasonably required for customer service and loyalty management.

These may include:

• Loyalty-related notes
• Customer service notes
• Relevant appointment or rebooking information

The app is not intended to be used to store unnecessary sensitive personal information.

Customer retention information

The app may calculate information such as:

• Date of your last visit
• Number of recorded visits
• Typical time between visits
• Lifetime recorded spend
• Whether you appear to be approaching your usual rebooking time

This may be used to help By Summer Louise provide relevant rebooking reminders and customer service.

The system may categorise customers for internal customer-service purposes using descriptions such as:

• Regular
• Due Soon
• Overdue
• Lapsed

These categories are intended to help manage customer relationships. They do not produce legal or similarly significant decisions about customers.

Offers and promotions

The app may use account, loyalty and visit information to determine whether an offer is relevant to you.

For example, an offer may be available to:

• New customers
• Regular customers
• Customers with an available reward
• Customers who have not visited recently
• Loyalty membership tiers, where used

Push notification information

If you choose to enable push notifications, the app may process technical information necessary to deliver notifications to your device.

Depending on your settings, notifications may include:

• Appointment reminders
• Loyalty point updates
• Reward notifications
• Birthday treats
• Referral updates
• Rebooking reminders
• Occasional offers and promotions

You can change your notification preferences at any time within the app or through your device settings.

4. How We Use Your Information

We may use your personal information to:

• Create and manage your customer account
• Authenticate your login
• Operate the loyalty programme
• Calculate and display loyalty points
• Issue and redeem rewards
• Manage your digital loyalty card
• Record customer visits
• Administer referral rewards
• Provide birthday rewards
• Display suitable offers
• Provide customer service
• Help identify when you may be due to rebook
• Send notifications you have enabled
• Maintain records of loyalty activity
• Prevent fraud or misuse of the loyalty programme
• Maintain the security and reliability of the app
• Comply with legal obligations

5. Our Lawful Bases

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the activity, we may rely on:

Contract

We may process information because it is necessary to provide the service you requested, including:

• Creating your account
• Operating your loyalty membership
• Recording loyalty points
• Issuing and redeeming rewards
• Managing referrals

Legitimate interests

We may process information where it is reasonably necessary for the legitimate interests of By Summer Louise, provided those interests do not override your rights.

This may include:

• Managing customer relationships
• Maintaining accurate loyalty records
• Preventing misuse or fraudulent rewards
• Understanding customer rebooking patterns
• Improving the app and customer experience
• Protecting the security of the service

Consent

We may rely on your consent where required, particularly for:

• Certain promotional communications
• Optional push notifications
• Optional marketing communications

You can withdraw consent at any time.

Legal obligation

We may process or retain information where necessary to comply with legal, tax, accounting or regulatory requirements.

6. Push Notifications

Push notifications are optional.

When notifications are enabled, By Summer Louise aims to use them primarily to improve customer service rather than to send frequent marketing messages.

Notifications may include:

• Appointment reminders
• Reward unlocked notifications
• Loyalty progress updates
• Birthday rewards
• Successful referral notifications
• Rebooking reminders
• Occasional promotional offers

The app includes controls designed to reduce unnecessary or excessive notifications.

You can manage notification categories through:

Profile → Notification Preferences

You may also disable notifications through your device settings.

Disabling promotional notifications does not affect your ability to use the loyalty app.

7. Marketing

We will not treat membership of the loyalty scheme as automatic consent to receive marketing.

Where consent is required for marketing communications, it will be requested separately.

You may withdraw your marketing consent at any time.

This will not affect essential service messages relating to your account, rewards or appointments where those messages are necessary to provide a service you have requested.

8. Who Can Access Your Information

Normal customer accounts can only access information connected with their own customer account.

Authorised By Summer Louise Business Admin users may access customer information where necessary to operate the loyalty programme and provide customer service.

Business Admin access may include:

• Customer profiles
• Loyalty balances
• Visit history
• Rewards
• Referrals
• Customer service notes
• Notification preferences
• Retention information

Admin access is restricted to authorised users.

9. Service Providers

By Summer Louise may use third-party service providers to operate the app.

These may include providers involved in:

• App hosting and database services
• Authentication
• Mobile app infrastructure
• Push notifications
• Booking systems
• Technical support
• Security
• Email or messaging services, if enabled

The app is currently built and hosted using Base44 technology.

Where third parties process information on behalf of By Summer Louise, we expect appropriate data protection and security arrangements to be in place.

We do not sell your personal information.

10. Apple and Google Services

If you install the app through the Apple App Store or Google Play, Apple or Google may independently process certain information relating to your installation, device or store account.

Their processing is governed by their own privacy policies.

11. How Long We Keep Information

We keep personal information only for as long as reasonably necessary.

While your loyalty account remains active, we may retain information necessary to:

• Maintain your account
• Calculate loyalty points
• Provide rewards
• Maintain transaction history
• Resolve customer enquiries
• Prevent misuse or duplicate rewards

If you delete your account, personal information associated with the account will normally be deleted or anonymised unless we have a legitimate or legal requirement to retain particular records.

Some transaction or financial information may need to be retained for longer where required for accounting, taxation, fraud prevention, dispute resolution or legal obligations.

12. Account Deletion

You can request deletion of your By Summer Louise app account.

Within the app, use:

Profile → Privacy & Account → Delete My Account

You can also request account deletion without using the app through:

https://www.bysummerlouise.com/account-deletion

Following a valid deletion request, we will delete or anonymise personal information associated with your account unless limited information must be retained for legal, regulatory, fraud-prevention or record-keeping purposes.

Deleting your account may permanently remove:

• Your customer app profile
• Loyalty point balance
• Unused rewards
• Referral information
• Loyalty activity
• Notification preferences
• Digital loyalty card

Account deletion may be irreversible.

13. Your Rights

Depending on the circumstances, UK data protection law may give you rights including:

• The right to be informed about how your information is used
• The right to access your personal information
• The right to request correction of inaccurate information
• The right to request deletion of information
• The right to request restriction of processing
• The right to object to certain processing
• The right to data portability in certain circumstances
• The right to withdraw consent where processing relies on consent

To exercise your rights, contact:

[email protected]

We may need to verify your identity before responding to certain requests.

14. Complaints

If you have concerns about how we use your personal information, please contact By Summer Louise first so that we have an opportunity to resolve them.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office (ICO)
www.ico.org.uk

15. Security

We take reasonable technical and organisational measures to protect personal information.

These include appropriate account authentication, access controls and restricting Business Admin functions to authorised accounts.

No internet or mobile service can guarantee absolute security, but we aim to use appropriate safeguards for the information we process.

16. Children

The By Summer Louise loyalty app is not designed specifically for children.

If the business provides services to someone under 18, appropriate consideration should be given to the customer’s age and any parental or guardian requirements applicable to the relevant treatment or service.

The app should not knowingly collect unnecessary information from children.

17. Changes to This Privacy Policy

We may update this Privacy Policy when:

• App functionality changes
• New services are introduced
• Our use of personal information changes
• Legal or regulatory requirements change

The latest version will always show the date it was last updated.

Where a significant change affects how we use your information, we will take reasonable steps to bring the change to your attention.

18. Contact By Summer Louise

For questions about this Privacy Policy or your personal information:

By Summer Louise

Email: [email protected]
Telephone: +44 7380 166019
Address: 59 Church Lane, Darley Abbey, Derby DE22 1EX

Privacy Policy URL:
https://www.bysummerlouise.com/privacy-policy